Do you ever get the sensation you’re being watched?
Don't worry, it's not me. Then again, perhaps it is.
I’m talking about when you are browsing for some new shoes on Zalando and the pair you were simply checking out start popping up everywhere on the web.
This phenomenon happens because you're being retargeted to by the companies trying to sell you these shoes. It’s a strong marketing tool to show potential customers relevant info built on their interests and websites they visit.
It can be a little creepy from a user's perspective, but for the marketer, it's a very strong tool to stay in front of your potential market.
For example, let’s say somebody came to your web site and needed to shop for a new Iphone case. They added the item in their shopping cart and were about to purchase it, but then got distracted by their kids coming home from Football practice. Or maybe it was a cat with their head in a bag. Who knows?
Once they leave your web site, the chance of them returning to finish the action drops staggeringly. This is known as your Abandoned Cart Rate.
As a business owner, you wish to bring those individuals back to your web site. One of the better ways to do this is to serve them retargeting ads of the same products, or the website pages they spent the greatest amount of time on.
There are many ways to do this. Platforms like Google, Facebook and Linkedin all allow you to produce retargeting campaigns which will show individuals relevant ads for a specific amount of time.
However, setting up retargeting campaigns for each individual product in your store may be a slow process. What if you've got fifty products in your online webshop, will you have time to create fifty retargeting campaigns? On top of that, each campaign will require different angles in order to prevent the ad from being worn out. It's possible that you might have to create up to 10-20 ads per product.
That’s a massive undertaking!
The best solution to save you time is to hire digital marketing specialists that have the tools and knowledge to create these campaigns for you. Our agency can produce the marketing assets, implement tracking codes, build out the campaigns, and write the copy which will bring individuals back to their abandoned carts. Perhaps not those poor souls have found their cat in a bag, they may still be a bit preoccupied.
Retargeting: nobody is really looking at you, nobody is stalking you. It’s simply a little bit of code and marketing tools that helps serve ads to people who might care about it.
Want to implement retargeting for your site?
I know you do...I’ve been watching!
Please book a free consultation with us to find out if we would be a good fit by clicking this link
If you would like to learn how to build your own strategy, check out my free training video!
Till next time!